The 2010 Rams are going to be a team that needs some help in the PR and Marketing department. Most likely they will not be a playoff team and the town is not exactly fired up about the team or the franchise so it is going to be an uphill battle. One thing that I believe can help is for the Rams to look to their past to help improve their future. The 2010 St. Louis Rams need to draw from the Greatest Show on Turf era to make 2010 a better season.
The first thing that the Rams need to do, if it can be worked out, is to bring back Isaac Bruce back to become the new wide receivers coach. The Rams have the opening, Bruce has shown interest in coming back to the franchise and Bruce has shown an interest in coaching. It makes a ton of sense as long as Bruce wants to put in the hours to be a great coach and I believe that he does. If he is willing to do that then Steve Spagnuolo should be sprinting to the phone to get Bruce in here. During his final days in San Francisco everyone out in the Bay area was so adamant on what a great help he was to that young receiving corps. It is not only smart from a coaching standpoint but it makes sense from a PR and marketing standpoint.
The second order of business is to bring back Kurt Warner in an ambassador capacity if he is truly going to retire from the Arizona Cardinals. I wrote about this earlier in the week because it would make so much sense in so many different ways. Obviously Warner would have to want to do something like this. If he shows any interest, then the Rams would be foolish not to sprint to Arizona to go see if Kurt and Brenda would be interested in moving back to St. Louis.
Both moves makes sense but one of the things that seems to be standing in the way is the bizarre scrubbing from Rams Park of all reminders from the Greatest Show on Turf era. It seems like the current Rams football operations people want to remove all reminders of the most successful era in St. Louis football history. Can you imagine if Tony La Russa had come in and wanted to remove any mention of the Whiteyball era Cardinals? It would have made no sense. So why do the Rams not capitalize more on the Greatest Show on Turf era? It makes no sense.
The pieces are in place. Enough time has passed and there is no reason not to do it. The Rams need to figure out a way to get a little of that Greatest Show on Turf magic back in the building. It makes sense football wise and business wise. Are the Rams smart enough to make the move?
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