Have you ever been in a hurry and wanted a tequila cocktail without going to a bar or mixing it yourself? Maybe you don’t have limes, and it’s just so hot you will never make it to the store. Maybe you want a margarita on hand and ready to drink, like a soda or a beer? These are just a few of the possible situations the good people at El Jimador are betting on with the recent release of three canned, ready-to-drink tequila cocktails to the American market.
Already a staple in Mexico, El Jimador’s “New Mix” line of canned cocktails are now available in five flavors for the U.S. market. I sampled the Margarita, Paloma, and Spicy Mango Margarita but there are also two additional flavors: Vampiro (Bloody Mary-ish) and Batanga (cola with a zing). New Mix has been available for a few months, but I let the samples sit in the fridge for some time because I feared that the tequila purist (“snob”) in me would find it difficult to remain objective. Here it goes:
New Mix cannot be compared to a freshly mixed cocktail, but the Paloma and, to a lesser extent, the Margarita are a quick, convenient way to grab a tasty, spirited tequila beverage.
New Mix Paloma
The Paloma was easily the best of the bunch, and is the flavor that most closely resembles its namesake. In a side-by-side taste test of a Paloma made with grapefruit soda and the New Mix, it was fairly difficult to distinguish one from the other. (At 5% alcohol by volume, it is the strength of the tequila in a genuine Paloma that gives away the real deal.) The grapefruit flavor of the New Mix tastes similar to Squirt or Fresca. While it is not quite the same as enjoying a freshly made cocktail, this one is pretty close – and just as refreshing.
Tequila Examiner Grade, New Mix Paloma: B+
New Mix Margarita
The New Mix Margarita smells like it tastes: lemon-lime soda with a kick. It was nice to be able to discern the familiar scent of tequila; however, I knew I should not be expecting the flavor of a classic margarita, despite the can’s claims of the same ingredients. The ingredients may be the same, but the typical margarita is much higher in alcoholic content than the 10 proof (5% alcohol by volume) liquid inside a New Mix Margarita. I expected a “watered-down” margarita, but what’s in the can tastes much better, and similar in flavor to a margarita combined with lemon-lime soda. It isn’t a bad cocktail at all, just not a margarita.
If you don’t have New Mix available in your area (it is currently only available in some states), you can make a similar drink at home. The recipe below is very similar in taste (and alcoholic content) to the New Mix Margarita:
Imitation “New Mix” Margarita recipe
- 3/4 oz silver tequila
- 1/4 oz triple sec
- juice from 1/4 lime
- 5 oz 7-Up/Sprite
- Combine tequila, triple sec, and lime juice into a cocktail shaker half-filled with ice.
- Shake and strain into a highball glass filled with ice.
- Top with 7-Up, Sprite, or your favorite lemon-lime flavored soda.
Tequila Examiner Grade, New Mix Margarita: B-
New Mix Spicy Mango Margarita
Unfortunately, the Spicy Mango Margarita did not fare nearly as well as the Margarita. It tastes like a mango margarita that’s been watered down with carbonated soda water. It has a dry flavor and has a “chemically” taste to it. I’m not sure why it is labeled as “spicy,” since it doesn’t have any pepper flavor in it. My guess is that it is due to the bubbly, chemical taste. This flavor is by far the worst of the bunch, and lacks the fresh, crisp flavor of the other two New Mix flavors.
Tequila Examiner Grade, New Mix Spicy Mango Margarita: C-
For more info: Visit the El Jimador web site for more information on New Mix. Read tasting notes of El Jimador blanco, reposado, and añejo tequila..
Disclosure statement: This item was solicited for review. Products are reviewed with objectivity and professionalism wherever and however they were acquired.
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