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I consider you the leading source of information regarding odd behavior at the workplace.
That being said, I’m very interested in the types of jargon I should expect to hear in 2010. People are always posting phrases that already exist, but nobody is giving us a heads up on what to expect in the future. We need to be prepared.
Proactive Thought Leader (PTL)
Thanks for the suck-up comments. You are absolutely right about the lack of information regarding buzzword forecasts. It’s easy to accumulate a list of commonly used buzzwords, but to predict potential buzzwords is quite the feat. But, as always, I am up to the task.
After an exhausting 30 minute in-depth search of the Internet to discover hot trends in 2010, I believe I have 5 new buzzwords that you might hear in 2010 and beyond:
Thought leadership that leads to success 10 years from now. Being on top of your industry and truly understanding what the marketscape will be in the year 2020.
Example: We aren’t looking for short term success, we need to start looking at things with 20/20 vision.
Head in the clouds
Exhibiting excitement about cloud computing, as if it is a recent revolutionary concept, and simply moving the company toward cloud computing will single-handedly save the company. Usually used to describe a salesperson or purchaser who is completely sold on the concept. This person also bores friends to death as he feverishly explains the concept to friends who could care less.
Example: Yeah, Ted has got his f#*king head in the clouds. I say we drag him out of here and kick his a**.”
Chronic Collaboration Syndrome
The illness that will affect thousands of companies in 2010 when they pour ridiculous amounts of money into failed projects in an attempt to jump on the Unified Communication (a new buzzword in itself) bandwagon. Their attempt to combine live communication and file sharing into one tool will be as successful as Google Wave.
Example: “This company has a serious case of Chronic Collaboration Syndrome.”
The feeling that some companies will have when they are publicly ridiculed for their bogus attempts at becoming a “green company” or “green product”. It will result in intense corporate anxiety, and what was once just a marketing ploy will evolve into a difficult decision for companies to actually become more environmental or stop lying to consumers and employees.
Example: “After experiencing some greenage angst due to public outrage, Waste Management has decided they will refrain from using the term “Green Technology” to describe the practice of filling waste dumps with garbage.”
An extension of the existing B2B (Business-to-Business), and B2C (Business-to-Consumer), B2GC represents a company’s focus on serving old people — Business-to-Geriatric Consumers. Corporations are quickly discovering that the world is filled with an enormous supply of old people who are willing to flock to cheap, safe products (Jay Leno, CSI, etc). Geriatricification is already in full swing, but 2010 will reach near catastrophe as companies do their part to ruin the world by catering to old people. In history books, they will call it the B2GC-era (and they will pay royalties to Dudley B. Dawson).
Example: “In order to expand our B2GC profits, we will be replacing our new point of sale systems with our old equipment, because our stores need to start accepting checks again.”
> View a slideshow of Buzzword Bingo cards you can use during your meetings
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