The economic impact of Alabama’s 13th national championship in college football is being felt at one of Dothan’s major sports businesses.
The cash register at Bama Fever-Tiger Pride inside Wiregrass Commons Mall has been ringing loudly several times since the morning of January 8 following Alabama’s 37-21 victory over Texas at the BCS National Championship Game in Pasadena, Calif.
It is Alabama’s first national championship since the 1992 season.
Bama Fever-Tiger Pride is a Dothan sporting goods store that caters only to Alabama and Auburn fans. It is one of several stores located across the state of Alabama.
Several Alabama fans were browsing around the store looking at various items from the 2009 national championship season Wednesday afternoon.
Bama Fever-Tiger Pride Store Manager Michelle Campbell said business has picked up dramatically despite the economic recession during the past three months.
“Going into November company-wise, we were down,” Campbell said. “But this store was fine.
“Winning the Iron Bowl (against Auburn) was great. Then the people were also hungry for the Southeastern Conference title game (against Florida), because Alabama had not won it since 1999. But with (Alabama winning) the national title game, the sales have been steady. We got our shirts at 10 a.m. on Friday morning (after the national title game). January 8 was one of the highest sales days we’ve ever had in the company. The people who had the money spent it immediately. We had 50 people standing in line at 8:30 a.m. By 10 a.m., there were 200 people lined up to buy the score shirt when we opened the doors.”
Among the Alabama national championship items being sold include authenic BCS title game hats and T-shirts. car tags, mugs, collector’s coins, can holders, magazines, mouse pads, coffee mugs, stickers, backpacks and footballs.
Campbell said Alabama fans coming into the store every day are still basking in the glory of the perfect season.
“I knew that if we won it, the store could thrive off a national championship season,” Campbell said. “It’s just a different atmosphere around here. Alabama has won the Iron Bowl, the SEC, the Heisman Trophy (Mark Ingram) and the national title. To have all of that and be unbeaten, it means a lot to our customers.”