Sesame Street and other Muppet-related toys were on preview in New York City recently, and website ToughPigs was there to review it. Sticking on the web, Sesame Workshop has created a new New Media fellow, to focus their efforts on sites like Facebook and Twitter. Plus, they’re old songs have hidden lyrics about the Civil War, find out how.
ToughPigs website previews upcoming merchandise
Joe Hennes of ToughPigs.com visited the 2010 Fair Play toy fair in New York City recently, reviewing Muppet-related merchandise for the site. The post is worth a read just for the witty style the website is known for.
Among the highlights are a variety of plush toys from GUND, including Fluttering Abby Cadabby and Jingle Bell Elmo, both of whom talk and move; a CD by Bob McGrath, Sesame Street‘s resident music teacher for 41 seasons; an expensive Kermit from Steiff and expensive Miss Piggy dolls from Tonner; and Fraggle Rock puppets from Manhattan Toy.
Learning Curve was there previewing its Dinosaur Train toys; this Children’s TV column is currently interviewing the folks at the Jim Henson Company, about their anticipated line.
ToughPigs also has a review of iPhone app Elmo’s Monster Maker. Ryan Roe writes: “It’s kind of like a virtual version of the old Muppet Workshop toys, only you can’t actually puppeteer your monster. On the other hand, you can’t lose the nose pieces under the couch.”
Sesame Workshop hires guru for online network presence
Sesame Workshop has created a new position, Director of New Media Communications, to oversee their prescences on Facebook, on Twitter, and other social media sites. Daniel N. Lewis has been hired to establish a strategy for all their projects; he spoke recently to The Licensing Blog about the role.
Sesame Workshop is the non-profit organization that creates Sesame Street and The Electric Company. Their previous projects include Play with Me Sesame, Pinky Dinky Doo, and Ghostwriter.
The co-founder of ArmchairGM.com, he was General Counsel and Vice President of Business Development for Wikia, Inc. Wikia is a contest hosting company created by Jimmy Wales, the founder of the Wikipedia.
A Sesame Workshop VP wisely notes that their “mission has always been to utilize the most innovative media platforms to reach our audience with relevant content.” That’s surprisingly true: the company was an early investor in Atari, to mixed success.
Muppet Wiki highlights clever lyrics on Sesame Street
Nothing can beat Chris Cerf’s songs for Sesame Street, back in the 1980s. Thanks to a page on Muppet Wiki, I now know the song “Danger’s No Stranger” by How Now Brown and the Moo Wave includes a lyric suggesting not mentioning Sherman in Savannah.
For those of us north of the border, the site explains that it’s “a reference to General William Tecumseh Sherman, who was responsible for burning the town of Savannah, Georgia, during the American Civil War.”
Watch the video on Sesame Street’s YouTube channel, or on Sesamestreet.org, to indulge in this song.
Muppet Wiki is a collaborative resource website, along the lines of the online encyclopedia giant Wikipedia.
Full disclosure: Nick Moreau is a volunteer contributor to both Muppet Wiki and Wikipedia.