When “Hope for Haiti Now: A Global Benefit for Earthquake Relief” airs tonight beginning at 8 p.m. ET/PT and 7:00 p.m. CT, the telethon will be supported by what’s described as the greatest digital distribution, promotion and support of any televised fundraising event in history. That support will come from iTunes, YouTube, Hulu, Twitter, Facebook, MySpace, Yahoo!, AOL, Microsoft, Fancast, Akamai, Verizon Wireless, AT&T, FLO TV, PayPal and dozens more digital partners online and across mobile, social media and download-to-own networks. They have all joined to promote and live stream the event in support of Haiti relief efforts.
The two-hour telethon will be live streamed in its entirety across sites including ABC.com, AOL, AT&T Entertainment, Bebo, Bild Germany, Bing, Buddy TV, Causecast, CBS.com, CNN.com, Eonline.com, EpixHD.com, Facebook, Fancast, Gawker, GlobalGrind.com, Habbo UK, Huffington Post, Hulu, Metacafe, MSN, MySpace, NBC.com, Oprah.com, OurStage.com, PerezHilton, Rhapsody, Veoh, VEVO, Yahoo and YouTube. Live streaming is powered via the Akamai HD Network.
On mobile, the event will be live streamed via Alltel, Sprint, Verizon Wireless, MobiTV, FloTV, via apps on iPhone, Palm, Inc. and Blackberry and across MTV Networks mobile sites, which will be promoted via AT&T, PrimeTime2Go, Yahoo Mobile, AOL Mobile and the largest mobile ad networks.
Live streaming of the telethon will be made available online by major cable and telco operators as well including AT&T, Bright House Networks, Charter, Comcast, Cox Communications, Mediacom, Suddenlink, Time Warner Cable, Warner Latin America and Wide Open West.
Beginning today, iTunes customers will be able to exclusively pre-order both the “Hope for Haiti Now” full performance album ($7.99) and the full two-hour video telecast ($1.99), and can receive an exclusive studio track from Jay-Z, Bono, The Edge and Rihanna. Pre-orders will be delivered in the days following the telethon. Individual audio performances will be available for purchase and download for $.99 cents each in the days following the telethon. Apple, the record labels and the artists will donate their share of the proceeds to Haiti relief funds managed by “Hope for Haiti Now” charities. Performances will also be available for purchase on AmazonMP3 and Rhapsody.
“Hope for Haiti Now” will also have support from the leading social media platforms including Facebook, Twitter and Gigya. Twitter is promoting “Hope for Haiti Now” across every user profile page, a first for Twitter, and will promote the #igave hashtag during the show to encourage people to share how they’ve helped Haiti relief efforts. MTV.com and hopeforhaitinow.org will also provide the “Hope For Haiti Now” Twitter Tracker, offering a visual representation of real-time conversations around the globe taking place on Twitter to capture how people are responding to the tragedy. Built by Stamen Design, with technical support from Twitter, users will be able to follow activity on a country-by-country basis, down to individual tweets at any given moment. Gigya is providing a social widget to support “Hope for Haiti Now” with a live chat experience alongside the live stream on both MTV.com and VH1.com.
The global telethon will feature musical performances by Madonna, Wyclef Jean, Bruce Springsteen, Jennifer Hudson, Mary J. Blige, Shakira, Sting, Alicia Keys, Christina Aguilera, Dave Matthews, John Legend, Justin Timberlake, Stevie Wonder, Taylor Swift, Haitian Artist Emaline Michel, Beyonce, Coldplay, and group performances by Keith Urban, Kid Rock, and Sheryl Crow; and by Bono, The Edge, Jay-Z, and Rihanna.
More on Haiti relief efforts:
- Call in and donate to Hope For Haiti Now and you might just talk to celebs including Ringo Starr
- Paul McCartney reportedly asked to sing on Haiti benefit recording
- Heather Mills backs appeal for prosthetic limbs for earthquake victims in Haiti