On January 13 Public Relations students, professionals and educators gathered together on twitter to discuss social media in the classroom and the educator’s role. Keeping the topic of “Celebrate the PR Educator” in mind, community members considered the benefits of social media in an academic setting and methods to monitor student activity. Questions such as “What is the best way to grade or evaluate social media use in the classroom?” spurred answers from each end of the spectrum.
Co-founders Deirdre Breakenridge, PR 2.O expert and co-author of Putting the Public Back in Public Relations and Valerie Simon Senior Vice President at BurrellesLuce co-hosted this month’s #PRStudChat.
A special panel of PR educators included Terri Bailey from Florida Gulf Coast University, Suzanne Carbonaro from Rider University, Kalene Elizabeth from Humber College, Mary Ann Ferguson from University of Florida, Melanie James from University of Newcastle, Emily Kinsky from Pepperdine University, Brooke Fisher Liu from University of Maryland, Ellen Mrja from Minnesota State University, Barbara Nixon from Georgia Southern University, Dara Quackenbush from Texas State and Karen Russell from University of Georgia.
#PRStudChat created a stir amongst PR communities on twitter once again with its January-chat. Those who followed the #PRStudChat hashtag discovered great insights given throughout the chat… great not only in quality of information, but also in amount. Below is the first column in a series that will highlight some of the many great takeaways from each of the topics discussed during the chat. Please note that these tweets have been edited for easy reading. The entire series will be available here. If you would like to see an unedited version of the full chat, please click here. To learn more about #PRStudChat and those who are participating, please visit the #PRStudChat LinkedIn Group; all public relations students and practitioners are welcome to join and participate!
What is the best way to grade/ evaluate social media use in the classroom?
KarenRussell For beginners, participation is enough. Upper-level students need to show they can create and use SM channels for clients.
LindaJacobson One criteria I used was engagement and community. Did students begin to create relationships?
Samjb I tweet links to articles, then discuss in class. I can tell if they’ve read them. Also I require one Tweet per week related to class info, and participation in three relevant chats per semester.
p7sky Quality, not quantity.
ryanzuk Grade student blogs; consider @HubSpot Twitter & Facebook Graders; eval who uses social to create actions/responses.
ellenm53 Students get a point for posting, for example; but two points for posting something very good. Also, I give a point for a reply a student makes. For blogs, I’d give more points.
kaleneelizabeth Personal brand assignment was marked by peers, faculty and industry. PR industry help was outstanding. Helpful for all.
Williamdyson Would tweet 1 answer for our weekly WSJ Quiz and it helped those that followed!
barbaranixon I use rubrics for ALL my assignments. Lets students know what expectations are.
ekinsky Grading SM use — so far, graded based on account being created, number of tweets, number of replies, etc.
deanna413 I’d say it’s best to grade based on engagement with different mediums and interaction with others on those mediums.
dquack Depends on assignment. Might be participation, might be how it works as part of campaign.
dbreakenridge Best way to evaluate is through participation (creating good content and sharing meaningful info); Similar to business.
krisTK Students get points for commenting on each other’s blogs. Must add to conversation, not just “good post.”
annebuchanan Idea for final SM assignment: Have student use SM to try to find a job or internship. Grade on relationships built, quality of chats, etc.
andinarvaez To grade, I’d come up w/ something like “Twitter Grader” for all SM channels used in class http://twitter.com/grader
barbaranixon Blog post I wrote with a Blog Checklist and Rubric for Intro to PR (last spring) http://bit.ly/7GOtRO Also, “SM final exam” http://bit.ly/7wXuXu
This is the fifth column in a special series written by Mikinzie Stuart, a senior at Ferris University and author of The PRepguide. Mikinzie served as guest moderator for the January 13th session of #PRStudChat, a twitter chat that brings together public relations students, educators and professionals. Be sure to look out for the final column in the series tomorrow and join us next live for the next #PRStudChat February 17th. The “Valentine’s edition” will focus on relationships!