As expected, MTV Networks‘ two-hour Hope for Haiti Now: A Global Benefit for Earthquake Relief, airing on 38 networks tonight beginning at 8/7c, is shaping up to be the entertainment event of the new decade. The latest list of celebs from music, TV, film, politics and sports who’ve signed on reads like a who’s who of pop culture. Among those taking part are Madonna (performing from New York, where Haitian native Wyclef Jean will be emceeing), President Clinton, Brad Pitt, Will Smith, Julia Roberts, Meryl Streep, Muhammad Ali, Leonardo DiCapprio, Tom Hanks and Robert Pattinson.
Madge is only the latest performer to join the already impressive lineup. Also scheduled to perform from New York are host Wyclef Jean, Bruce Springsteen, Jennifer Hudson, Mary J. Blige, Shakira and Sting. The West Coast lineup, hosted by George Clooney will feature performances by Alicia Keys, Christina Aguilera, Dave Matthews, John Legend, Justin Timberlake, Stevie Wonder and a few Music City favorites, Taylor Swift, Keith Urban, Kid Rock and Sheryl Crow. Urban, Rock and Crow will perform together.
In addition to performance from New York and LA, Beyonce and others will perform live from London. Also from London will be Coldplay and another group performance, this time featuring U2‘s Bono and The Edge, alongside Jay-Z and Rihanna.
In between the musical performances, celebs like Ben Stiller, Chris Rock, Clint Eastwood, Denzel Washington, Halle Berry, Jon Stewart, Matt Damon, Morgan Freeman, Nicole Kidman, Samuel L. Jackson and more than 100 of the biggest names in film, television and music will also take part.
When I reported on the event last week, it was in the early planning stages and little was confirmed. As previously announced, Jean and Clooney will be joined via satellite by Anderson Cooper, who will be reporting life from Haiti. Joining the initial 11 networks: MTV, VH1, CMT, CNN, BET, HBO, ABC, NBC, CBS, FOX and The CW are Bravo, Centric, Comedy Central, CNN en Espanol, Current TV, Discovery Health, E! Entertainment, EPIX, Fuse, G4, GMC, HBO Latino, MLB Network, National Geographic Channel, Oxygen, Palladia, PBS, Planet Green, TNT, Showtime, SOAPnet, Style Network and TV One as well as the Canadian networks CBC Television, CTV, Global Television and MuchMusic. This brings the total of US and Canadian networks airing the special event to an astounding 38, not counting several MTV International participants, as well as BET International, CNN International and National Geographic‘s global networks.
As if that weren’t enough to give the event a truly global feel, the two-hour special will be live streamed online across sites including YouTube, Hulu, MySpace, Fancast, AOL, MSN.com, Yahoo, Bing.com, BET.com, CNN.com, MTV.com, VH1.com, and Rhapsody as well as on mobile devices via Alltel, AT&T, Sprint, Verizon, and FloTV.
Hope for Haiti Now will be available to all terrestrial radio stations around the globe and SIRIUS XM Radio as a one time only radio broadcast via the MTV Radio Network and Westwood One.
Hope for Haiti Now will begin accepting donations at 12PM/11AM Central Friday, January 22 via the following:
Text: Text “GIVE” to 50555
Hope for Haiti Now Fund
Entertainment Industry Foundation
1201 West 5th Street, Suite T-700
Los Angeles, CA 90017
Music performances from Hope for Haiti Now will be available for purchase and download on the iTunes Store. Beginning on Friday, iTunes customers will be able to exclusively pre-order both the Hope for Haiti Now full performance album ($7.99) and the full two-hour video telecast ($1.99). Pre-orders will be delivered in the days following the telethon. Individual audio performances will also be available for purchase and download for 99 cents each in the days following the telethon. Apple, the record labels and the artists will donate their share of the proceeds to Haiti relief funds managed by Hope for Haiti Now charities.
Hope for Haiti Now performances will also be available for purchase on AmazonMP3 and Rhapsody, with distribution provided by INgrooves. Proceeds from those purchases will also benefit Haiti relief funds managed by Hope for Haiti Now charities.
Hope for Haiti Now, will benefit Oxfam America, Partners in Health, Red Cross , UNICEF, United Nations World Food Programme, Yele Haiti Foundation and the newly formed Clinton Bush Haiti Foundation. Proceeds from Hope for Haiti Now will be split among each organization’s individual funds for Haiti earthquake relief. With the exception of the Clinton Bush Haiti Fund, each partner organization was selected for its history of operation and collaboration within the NGO community in Haiti.
Below is a list of other charitable organizations accepting donations by text message
Yéle Foundation, founded by Wyclef Jean
Text the word “Yele” to 501501 to donate $5
Clinton Foundation Haiti Relief Fund
Text the word “Haiti” to 20222 to donate $10
International Medical Corp
Text the word “Haiti” to 85944 to donate $10
International Rescue Committee
Text the word “Haiti” to 25383 to donate $5
Red Cross in the U.S.
Text the word “Haiti” to 90999 to donate $10
Salvation Army’s National Division Headquarters
Text the word “Haiti” to 52000 to donate $10
Source: Mobile Giving Foundation