While the U.S. motorcycle market endured some tough times as a whole in 2009, Husqvarna had a winning year on the track and in the sales department.
“Retail sales were up 9% compared to 2008,” says Husqvarna Motorcycles North America President Mark Brady. “This was a phenomenal result considering that 2009 was our first full year of operation in the USA.”
According to the just-released industry sales figures U.S. motorcycle sales declined 41% in the past year, yet Husqvarna is happy to have bucked this negative trend.
“Our sales accelerated through the end of the year, increasing 98% for the last two months of the year!” This late sales spike pushed Husqvarna up to 9% in y-t-d sales overall. “This is a true testament to both our dedicated dealers and great new products, such as the 250cc model range,” explains Brady.
Race results also helped keep Husqvarna sales on the gas. Great performances by Glenn Kearney in the GNCC series (not to mention winning the overall at The Little Brown Jug Enduro), combined with Canadian import Cory Graffunder’s EnduroCross podiums, Zip-Ty Racing taking Top 2-Stroke honors at the infamous Glen Helen 24 Hours and Adrien Chareyre capturing an X Games SupermotoX medal were all proud moments. However, the 2009 Husqvarna highlight had to be Desert Master Nick Burson winning the AMA D-37 Desert #1 plate and taking first overall honors at California’s legendary Elsinore Grand Prix.
“It is clear from the results that we put some early housekeeping in order, offered a top quality product and presented one of the best retail financing programs in the entire industry,” says Brady.
He is quick to add that Husqvarna will continue with 6.99% financing for 2010 and even better bikes!
“We have some exciting new models joining the range, including the all-new TE630 and SM630. We have also updated the popular 250 model range and we will be announcing some serious 2010 race series sponsorships shortly.”
Marketing Manager & Racing Chief Scot Harden believes the best is yet to come, as Husqvarna will be reentering the AMA National Enduro Series in 2010 after a 20-year hiatus from woods competition.
“We look forward to re-establishing Husqvarna as the leader in off-road racing, and as a logical extension of this success, continuing to win on the retail sales level as well,” concludes Harden.
Husqvarna Motorcycles. Tradition on two wheels since 1903.
Husqvarna Motorcycles, a part of the BMW Group since October 2007, are widely known and respected in the off-road world for a heritage of competition and numerous motocross and enduro world championships. Originally founded in Sweden in 1903, Husqvarna motorcycles have been designed and manufactured in Varese, Italy since 1987.
Husqvarna Motorcycles NA, LLC
Husqvarna Motorcycles NA, LLC is part of BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America is located in Woodcliff Lake, NJ. Throughout 2010, Husqvarna will continue to expand its professional race team to compete in AMA Enduro, GNCC, Endurocross, National Hare & Hound, the AMA Hare Scrambles Series, and WORCS competition. Husqvarna team riders will compete in the premier classes of each series aboard 2010 Husqvarna TXC 450, TXC 510, and WR 300 off-road models.
Husqvarna Motorcycles NA, LLC
300 Chestnut Ridge Road
Woodcliff Lake, NJ 07677 USA
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