When you purchase a bicycle from a Specialty Bicycle retailer in your local area instead of a mass merchant, a “discount” department store, or an on-line shop, you get many advantages that will help you use and enjoy your bicycle for many years.
Bicycles are machines that get some very demanding use under regular, as well as extreme conditions. In order for them to operate at their best, it is best to have a new bike fully assembled by a knowledgeable builder. Builders at a shop will be trained to do so not just the “job” of the day that is assigned because you know what a wrench is as the stores listed above will do. When a bike is shipped on-line to someone it is not assembled and most manufacturers will not honor the warranty if not assembled by a certified bike shop.
Specialty Bicycle shops employ staff that are both knowledgeable and enthusiastic about cycling. Most are avid cyclist that ride regularly, many also race and compete in their free time. Those who work at a shop are in it for the love of the sport. Their job, that they look forward to doing, is to satisfy you and your cycling needs.
Bicycles of all sizes should be fit to the rider in hand whether the growing child, recreational “weekender” or the full blown enthusiast. Most shops will educate the staff on the basics of fit and have an expert Fitter who will make you comfortable on your bike. Even the toughest of cases can be handled by a shop with the many tools and resources available.
Try to have any bike repaired by a big box store or an Internet shop and you will see that it doesn’t happen, and if it does; it’s not done well. Your local shop not only assembles the bike but will also stand behind their bicycles as well as fix most bicycles, old or new. Mechanics are constantly updated on the latest in technology of bicycles and therefore, are capable of fixing most issue’s or know where to go to get the info needed to fix your bike. Warranty issues will usually be taken care of in house so your down time should be minimal.
Bike shops will also carry a wide selection of quality cycling gear, riding clothing, helmets, accessories for your bike as well as the nessesary information and products for you to take proper care of your bike. Shops will also have the racks for your vehicle, cases, and other items needed to transport your bike to a destination or even for traveling and storing your bike.
One last thing to cover will be the information and resources that are available at a bike shop. Like local group rides, clubs, places to ride, advocacy groups, and usually a list of great benefit rides in your area.
So as you can see, along with many other reasons you will find out when you step into your local shop, it is to your advantage to purchase your next bicycle at your local shop. Bicycle riding is not only a healthy and environmentally friendly activity that is enhanced when your local shop introduces you to it and the local cycling community for the best enjoyment you can have with your new bicycle, see you there.