Saying that the Web is complicated is like saying that bobcats attack small animals. Certainly they do, but skunks can navigate bobcat territory with little risk … if the skunk does it carefully while following some simple rules. Not only can the skunk succeed, but he may even “skunk” his competition in the process!
Trends on the Internet web abound coming and going. Some are true success stories (Facebook, YouTube, Twitter) but many are very short-lived and some can be very damaging to the owning business (the QueCat, MSN Direct, and Vista).
With so many changes happening so quickly, it’s no surprise that some people are hesitant to expand their businesses into the online marketplace. It can be very intimidating. It is understandable that businesses often prefer to avoid the harsh penalties of failure.
Nevertheless, here are several good reasons that every business in Shreveport/Bossier and the Ark-La-Tex can and should establish a Web presence on the Internet.
#1 – A Common Reference and Information Point
Today, the Web is an integral part of most people’s lives. It is not surprising that each year fewer and fewer people go to the newspaper or television for information and entertainment. Likewise, fewer people go to the phone book or the yellow pages for contact information about a company.
News travels faster on the web, and the sheer volume of entertainment available via sites like YouTube, Twitter, Netflix, and others all mean less time in front of the TV, and more time surfing the Web.
More and more people now actively look up information and get news and entertainment from the web using their cell phones.
This is a warning and an opportunity. Traditional venues do still have a place simply through inertia and widespread availability, but they are gradually giving ground to the rising force of the web. Getting a presence online allows you to keep pace with these growing trends. As people grow ever more dependent on the Web as a means of getting information and entertainment, and conducting business, it is the web-oriented business that will likely experience customer base growth, rather than shrinkage.
© Digital Convergence
This little feline launched as the missing link between print publications and the Web. The idea was that readers would scan a special code on the page and not have to type in a URL to find related information on the Web. But using the scanner, leashed to a PC, was even more awkward, and the CueCat soon died. Some users also had worried about privacy since each cat had a unique serial number. Millions of the scanners were later sold at auction; they can be readily found as cheap bar-code readers.
But it doesn’t have to be either difficult or expensive. More on that later.
To your business success!
© 2010 by Paul Elliott. All rights reserved worldwide.
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