In an ever increasing attempt to get the most out of their day, people are looking everywhere for the places that can offer quick service, reasonable prices and half decent beverages. In their attempt to accomplish this goal however, these people often miss out on one very important key factor which truly separates a place of convenience from a place of comfort; namely being personable. It is this altruistic quality that dichotomizes the really genuine businesses from the ones who are just looking to make a buck. Coffee Times is one of those genuine places.
Having been around for lo these past 26 years, Coffee Times has had the advantage of building up a not-so-insignificant customer base. One of the oldest coffee shops in Lexington, and the only roaster in the area, this place services not only those in the local community but also all around the country offering a robust selection of coffees (over a dozen), mixed beverages and loose leaf teas including black, oolong, green, white, flavored, fruit, herbal and decaf. Attached to the shop is a veritable Aladdin’s cave of coffee paraphernalia. The shop offers everything that one could dream of in terms of coffee and appliances from coffee pots to filters to espresso cups, french presses, flavored syrups, decorative shopping bags, cards, assorted confections and much more.
When asked how Coffee Times, as a locally owned and operated coffee shop, competes with a national chain, a store representative said that there were two very important things that set them apart from other larger brands. The first is customer service. At Coffee Times every single order is taken one at a time. When the customer places the order, the barista will also ask for their name. When asked why this was it was explained that when an order is ready, some people will grab whatever drink is on the counter and be halfway out the door before they realize that the drink in their hand is not theirs. By calling out the customers name when the order is ready, the patron is assured that the beverage given to them is in fact theirs and not someone else’s. It also gives the baristas a chance to memorize the customer’s face and to put a name with a face so that the next time he or she comes into the shop, they will be greeted by name and feel more at ease and comfortable. Being personable is important for local businesses.
The second issue that sets this proprietor apart is a better, more fresh product. Being the only roaster in the area, Coffee Times is in a unique position to have a constant supply of the freshest ground coffee in the area. Another contributing factor relates to the preparation of the orderer’s drink. Each drink is individually prepared which means that if one drink requires steamed milk, an older batch of steamed milk from a previous order will not be used. A fresh new batch will be prepared to preserve taste and quality of product. Fresh products lead to better products and in turn will result in the satisfaction of the customer who will keep coming back for that same experience.
At Coffee Times, customer service and being personable isn’t just part of the overall business model, it is the business model and the owners and operators there have profited from this approach to doing local business.
If you would like to become a fan of Coffee Times or find out what people are saying about this place,feel free to visit their Facebook page.