Got a great idea for an educational mobile application that features a Sesame Street character? Think you know how Elmo or Big Bird can help kids learn to read on a mobile device? Mobile manufacturer Nokia wants to hear from you.
Nokia and the creative forces behind Sesame Street are working together to find mobile applications which put forth creative educational ideas to teach literacy to kids around the world. Forum Nokia, Nokia’s global developer program, is hosting ‘Calling All Innovators 2010,’ an international application development contest designed to inspire creativity and change, according to a release Thursday. Developers are asked to submit entries for applications that enhance the use of Nokia mobile devices in real-world scenarios.
There are four categories. As described by Nokia:
Eco/Being Green: apps that help to save the planet with innovative, eco-friendly uses.
Productivity: apps that make your life easier, and help you to be more efficient, such as utilities, business, or personal finance applications.
Life Improvement: apps that positively affect the daily lives of people living in developing countries by using the prevalence of mobile devices to teach children and illiterate adults critical skills, and agriculture health.
Entertainment: apps that bring out your inner rock star, and show off the coolest multimedia features, including music, multimedia and games because mobile also has to be about having fun!
Sesame Workshop, the producers behind Sesame Street, will work with Nokia Forum on the education subcategory of the life improvement category to encourage developers to create and offer applications to teach early literacy on Nokia devices to communities around the world. Sesame Workshop will offer guidance during the judging process and work with select developers to further enhance relevant projects, according to a statement.
“Today’s announcement is brought to you by the letter S,” said Purnima Kochikar, vice president Forum Nokia. “Teaming up with Sesame Street allows us to inspire the imagination of developers to help educate children worldwide through advances in mobile technology with quality, branded content.”
The collaboration will encourage developers to create educational applications, and possibly utilize the Sesame Street characters, for consumers around the world.
“As Sesame Street celebrates its 40th anniversary, this partnership helps to extend its ‘longest street in the world’ into the digital one. With an expertise in using media to reach children, the nonprofit is looking to mobile as the newest distribution channel of literacy-based content through accessible mass media,” officials with both organizations said in a release.
Last month, Sesame Street announced it was getting into the iPod and iPhone game with a new application that allows kids to read a Sesame Street book from one of the popular Apple devices. Sesame Workshop teamed up with ScrollMotion for the mobile book series, titled “Where is the Puppy.”
More details about all the categories for Calling All Innovators, special prizes and judges can be found on the contest web site at: http://www.callingallinnovators.com.