Many young adults are really missing out on a wealth of opportunities on LinkedIn because their profiles are lackluster, incomplete, and quite frankly boring. LinkedIn is a place to “toot your own horn” and if your profile only includes basic information, well it is not worth anyone’s time to view your profile. When I first joined LinkedIn my profile was pretty bare and I wasn’t really seeing or reaping the benefits of the social networking site for professionals. That all changed after I spent a few hours really working on my profile earlier this week.
I updated all of my work information, by bulking my previous experience and adding information that I felt was making my resume too long. I created a headline and summary that spoke to my qualifications and areas of proved success. I joined a handful of groups that would allow me to expand my circle in areas that I was really interested in. I added a few applications to my profile like creating a list of books that I was reading and listing all of the upcoming trips that I was taking. Lastly, I asked former colleagues to write recommendations on my performance when I worked with them.
Now according to LinkedIn’s profile completeness monitor, I’m at 100% and honestly, the past 3 days I’ve really had a blast with LinkedIn. I’ve been contacted by 3 different people regarding fantastic job opportunities, I’ve been asked to ‘link’ with industry leaders in the social networking, marketing, event planning, and blogging industries, and I’ve been invited to a few networking events that are closed off to general public. I’ve even been asked to write a guest column for an online publication. I find it hard to believe that all of this activity, which happened this week, was due to a coincidence.
By simply taking some time to invest in my personal brand and sprucing up my LinkedIn profile, I was able to reap the benefits that the site can offer you. Let’s face it the job market is still stagnant, but believe me, employers are still hiring. However, now they are hiring the right people who have exactly what they are looking for. People are actively looking for the right people to extend these opportunities to, but you have to put yourself out there.
Your LinkedIn profile could be a great way to build and market your personal brand and allow people to see that you are a stellar candidate deserving of the opportunities that are available to the ones who stand out from the crowd. My suggestion, if you have not created a profile, do so today and if your profile could use some sprucing up, get to it!
Here’s to new opportunities!
Check out my profile for some ideas – http://www.linkedin.com/in/allisontibbs