It’s not exactly a news flash, but the techniques for a successful job hunt have changed in the past few years—and possibly forever.
Like it or not, getting in front of the right employers has become the equivalent of running a PR campaign, complete with brand development, market research, and message delivery.
If you’ve been striking out while trying to get noticed, it’s possible that your expertise is still a secret in the business world.
You’ll get better results by boosting your PR presence, using these methods:
1- Be noticed online.
For every job hunter that’s decided to really leverage LinkedIn, there must be at least a dozen others who don’t get the reasons behind forming new connections or keyword-loading their profiles.
Building an online presence is one of the most valuable (and cheapest!) ways to put yourself in front of others seeking your expertise—and LinkedIn is one of the simplest, most effective ways to create online credibility.
Make it easy for employers to learn about you by filling your LinkedIn profile with every skill, job title, and competency possible. If they see a profile filled with the knowledge they expect, they can and WILL contact you straight from LinkedIn.
Be sure to remove irrelevant skills that can confuse companies viewing your profile, of course.
Add a professional photo, get (and give) recommendations, and take the time to provide expertise in the LinkedIn Answers forum in your subject area. Accept all connections—even those that seem foreign to you—as this can put you several degrees closer to your desired employers.
If you share a common name with others, or want even more exposure, place your profile on business search engines like Zoominfo, Spoke, or Jigsaw.
2 – Be noticed by target employers.
Stop waiting for great companies to post an online job ad. If they do, you’ll have to compete with even more job seekers in order to get some traction in your search.
Many job openings are simply the result of companies that test the market. In other cases, employers can have such a long hiring cycle that your query can go unnoticed for some time.
Instead of subjecting yourself to the resume black hole, put together a focused mailing… (read more here)